100 Mile Sauce Company is the brainchild of three entrepreneurs that met working together in the Madison food scene. After realizing how simple and rewarding it is to increase the amount of local ingredients in everyday meals, they started brainstorming, wondering if everyday staples like ketchup could be produced in a more sustainable way. Together, Jeff Cullen, Scott Kesling, and Bobby Marshment-Howell, started experimenting. After weeks of trial and error and taste testing, they perfected their ketchup recipe. Ready to start producing on a larger scale they reached out to the FEED Kitchens, became a commercial user, got their processes approved and got to work.